Strategist, writer, and marketer with 9 years in tech, SaaS, e-commerce, and B2B. I make complicated brands sound human. Founder of The Better Marketer Project.
You can remove every em dash, ban “delve” and pass an AI detector. If the page began with nothing new, it still has nothing new.
Somewhere, a content team is deleting every em dash from 200 AI-generated articles because Google updated one page of
I do jiujitsu. I work in marketing. This ad ANNOYED both versions of me.
There is probably a marketing report somewhere with a lovely green arrow next to the number of people who hated this ad.
I keep thinking about that.
Because Sydney Sweeney’s
In 1958, a man named David Ogilvy sat down to sell the most expensive car in the world and led with a clock.
