Marketing changed. The advice didn't.

Hi, I'm Janelle Cardozo. I've spent 9 years writing and marketing for the complicated brands: tech, SaaS, ecommerce, B2B, the products that are hard to explain and easy to make boring.

The Better Marketer Project is the public version of that work. Most marketing advice was written for a feed that no longer exists. It's 2026: AI writes almost everyone's first draft, the funnel lives in DMs, and buyers trust people over brands. Twice a week, this is what's actually working, with the receipts.